WIC Breastfeeding Peer Counselor


*Please note this position is part time for 10 hours per week*

A WIC Breastfeeding Peer Counselor is a support person who gives basic breastfeeding information and encouragement to WIC pregnant and breastfeeding mothers.


    • Attends breastfeeding training classes to become a peer counselor. 
    • Counsels WIC pregnant and breastfeeding mothers by telephone and hospital visits.
    • Counsels women in the WIC clinic. Conducts both individual and group counseling sessions.
    • Plan and organize peer counselor’s own group sessions.
    • Receives a caseload of referrals and makes periodic contact with all contacts assigned.
    • Gives basic breastfeeding information and support to new mothers, including promotion, support and trouble-shooting.
    • Respects each participant by keeping her information strictly confidential.
    • Keep accurate records of all contact made with WIC participants.
    • Submit materials for monthly, quarterly and semi-annual and annual reports in a timely manner. Must submit monthly reports (e.g., Breastfeeding Peer Counselor Monthly Record, Monthly Timesheet and Travel Reimbursement Record) to Breastfeeding Coordinator the first week of every month.
    • Provide clients with appropriate referrals, especially to outside breastfeeding resources (e.g., la Leche League).
    •  Attends periodic peer counseling staff meetings and recommended regional meetings.
    • Attends breastfeeding conferences, trainings and workshops as determined by the Director and Senior Nutritionist.
    • Reads assigned books and materials on breastfeeding that are provided by the Senior Nutritionist and Breastfeeding Coordinator. Assist in creating breastfeeding education materials.
    • Assist in the development, implementation and evaluation of annual Breastfeeding Week activities.
    • Assists WIC staff in promoting breastfeeding through special projects and duties as assigned.
    • Assists in managing the Breastfeeding Warm Line. Call Warmline on assigned days.
    • Check LCHC email on a regular basis.
    • Let program and nutrition staff know when you arrive in the office.
    • Enroll clients in Happiest Baby classes
    • Visits LCHC’s Baby Café as needed.
    • Makes hospital visits with WIC and WIC-eligible mothers in the hospital at scheduled intervals as agreed upon by the hospital and WIC agency.

    Duties Related to Hospital Visits:

    • Checks in with hospital nurse who supervises peer counselors (or designate) before visiting patient rooms.
    • Visits mothers to assess their interest in breastfeeding and to provide basic assistance.
    • Observes a feeding in accordance with hospital policy to check positioning and latch.
    • Provides basic education and encouragement on:
    • Reasons to breastfeed
    • Overcoming barriers to breastfeeding
    • Colostrum quantity and benefits
    • Normal course of breastfeeding
    • Positioning and latch
    • Skin-to-skin and its benefits
    • Maintaining adequate milk production
    • Preventing common problems
    • Anticipatory guidance for the early days home from the hospital
    • Resources for breastfeeding support
    • Respects each client by keeping her information strictly confidential
    • Reports any breastfeeding concerns that are beyond the peer counselor scope of practice to the patient’s assigned nurse or lactation consultant, and the WIC designated breastfeeding expert.
    • Keeps accurate records for all contacts and submits them in a timely manner to the WIC supervisor and to the hospital nurse following agreed upon procedures.
    • Gives breastfeeding literature provided by the WIC Program.
    • Refers to the WIC Office for follow-up with the WIC-Designated Breastfeeding Expert to arrange for an electric breast pump after discharge, if appropriate.
    • Arranges for follow-up contacts after discharge if agreeable to the mother.
    • Assists patients with accessing WIC services.
    • Maintains knowledge and skills about breastfeeding through ongoing learning opportunities such as breastfeeding workshops, monthly staff meetings, and independent reading.

    Training related to hospital visits:

    • Participates in all standard WIC training programs of peer counselors, including formal training sessions, observing other peer counselors or lactation consultants helping mothers , and reading assigned books or materials about breastfeeding.
    • Attends additional WIC training on providing breastfeeding support in the hospital.
    • Attends orientation or training required by the hospital
    • Shadows a lactation consultant or expert assisting new mothers in the hospital.


    • Demonstrates an understanding of customer service principles by successfully completing on-line Customer Service training.
    • Utilizes the principles of customer service when interacting with patients/clients, team members and staff from other departments.
    • Appropriately handles or seeks support when customer service breakdowns occur.


    • Demonstrates knowledge of culture by successfully completing the on-line training on Cultural Competence.
    • Utilizes an appreciation of and respect for diversity when interacting with patients/clients, team members and staff from other departments.
    • Responds appropriately or seeks support when confronted with cultural biases or conflicts.



    • Is enthusiastic about breastfeeding, and wants to help other mothers enjoy a positive experience.
    • Can work 10 hours a week (All hours must be worked in WIC office. Must be able to work set weekly office hours to allow for on-going scheduling of individual and group appointments.) 
    • Have a telephone, and is willing to make or receive phone calls from home
    • Have transportation and is willing to travel to sites and Framingham for training.
    • Have excellent communication skills.


    • Attend a series of peer counseling trainings at the WIC Learning Center in Framingham.
    • Observes other peer counselors or lactation consultants helping mothers’ breastfeed.
    • Reads assigned books or materials about breastfeeding.

    Lynn Community Health Center (LCHC) provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, LCHC complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, and transfer, leaves of absence, compensation and training. LCHC expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of LCHC’s employees to perform their job duties may result in discipline up to and including discharge. 

    Job Posting ID# 21-090 - Part Time 10 Hours a Week